"Skewer" does not rhyme with "tour". Trying to rhyme them is not funny. Trying to rhyme them every single commercial break is even less funny. Doing so while playing guitar and submerged under several feet of water might have been funny the first time, but is no longer funny. Me avoiding Applebee's for the rest of my life because their marketing people saw it fit to make sure I have the Gilligan's Island theme song stuck in my head all weekend, in fact, is funnier than the commercial ever was. Now, for the sake of all that is holy, STOP!